While I'm not in the public spotlight or looking to "tame the social media dragon," with over 45 million twitter followers hanging on her every tweet, Katy Perry knows something about the art of social media. Yeah, so what: she has 44,999,955 more twitter followers than me; some of this advice is still relevant. It's a safe bet that what she has to say is practical to you, too.
http://www.usatoday.com/story/life/music/2013/10/21/twitter-queen-katy-perry-offers-social-media-tips/3098961/
http://www.usatoday.com/story/life/music/2013/10/21/twitter-queen-katy-perry-offers-social-media-tips/3098961/